The adidas Originals Eyewear 2026 advertising campaign aims to integrate the brand's classic values into the essence of contemporary culture from a new perspective. It not only brings a clearer vision, but also helps wearers to better understand themselves.

This event will turn identity into a narrative medium, using mirrors as a medium, paying tribute to the true self and self-expression with a common visual language, showcasing a confident attitude and unique style, and always adhering to the brand's core values.

Each pair of glasses is transformed into an empowering tool, aimed at enhancing personal perception and allowing wearers to freely navigate the world. The core model of the series, OR0142, features a bold surround contour design inspired by the aesthetics of the 2000s and Y2K, perfectly blending sports attributes and trendy styles, interpreting a generation's attitude towards life that blurs the boundaries of time, activity, and culture.

The series also includes the new sunglasses OR0143, as well as optical frames OR5140 and OR5143, all designed to shape a powerful and diverse personal image, free from rules and judgments.

Fully showcasing the brand essence and continuous evolution vitality of adidas Originals eyewear.

About adidas

All of Adidas' creations are rooted in sports. Nowadays, sports play an increasingly important role in the lives of more and more people, both on the field and in daily life. Adidas is a leader in the global sports goods industry, headquartered in Herzog, Germany, with over 61000 employees worldwide.

About Marcolin

Marcolin is one of the world's leading eyewear groups, founded in 1961 and located in the core region of Veneto, Italy. The group stands out with its relentless pursuit of excellent quality and continuous innovation, and its unique advantage of integrating craftsmanship and advanced technology. It has its own brands (WEB EYEWEAR, ic! Berlin) and operates multiple authorized brands: TOM FORD、Guess、adidas Sport、adidas Originals、Christian Louboutin、Max Mara、Zegna、GCDS、Max&Co.、MCM、Pucci、BMW、K-Way ®、 Kenneth Cole、Abercrombie&Fitch、Hollister、rag&bone、Timberland、GANT、Harley Davidson、Marciano  And Skechers. Marcolin distributes its products in over 125 countries through its own direct sales network and global partners.